The Arts & Economic Prosperity IV study provides compelling new evidence that the nonprofit arts and culture are a $300 million industry in the City of Atlanta—one that supports 9,424 full-time equivalent jobs and generates $27.5 million in local and state government revenue.

Nonprofit arts and culture organizations, which spend $168.1 million each year, leverage a remarkable $131.9 million in additional spending by arts and culture audiences—spending that pumps vital revenue into local restaurants, hotels, retail stores, parking garages, and other businesses.

By proving that investing in the arts and culture yields economic benefits, Arts & Economic Prosperity IV lays to rest the misconception that communities support the arts and culture at the expense of local economic development. In fact, communities that support the arts and culture not only enhance their quality of life—they also invest in their economic well-being.

This report shows conclusively that the arts mean business in the City of Atlanta!

The impact of spending by nonprofit arts and culture organizations is far reaching: they pay their employees, purchase supplies, and acquire assets within the local community. Additionally, unlike most industries, the nonprofit arts and culture leverage significant event-related spending by their audiences. Whether serving the local community or out-of-town visitors, a vibrant arts and culture industry helps local businesses thrive.